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Youth • National Team • Coaches
  • XL group
  • Bermuda
  • Schedule Visit One - June 25th to June 30th, Visit Two - Sept 13th to Sept 15th, Visit Three - Oct 31st to Nov 3rd
  • view map Venue National Sports Centre Frog Lane Devonshire Hamilton, Bermuda DV01
  • Playing Surface Grass

XL Group + Serevi June Visit Media

Bernews Article • 06/28/13

Royal Gazette • 06/27/13


The Serevi Rugby® Bermuda RFU Partnership is a designed to provide top shelf, collaborative and structured development across the full spectrum of rugby players in Bermuda. We will work toward Bermuda’s goal being the top ranked Caribbean Rugby Nation, in both XV's and 7s. We are striving to create to create a legacy for future Bermudian rugby players.

The partnership is proudly sponsored by XL Group (Bermuda), they have graciously agreed to come on board to sponsor the on-island youth and national team development programs. 


2013 Island Visits

Visit One:         June 25th through June 30th

Set to coincide with the end of the Bermudian Public School year. Eight Serevi Rugby™ coaches will provide top class programming that will reach brand new players through to a veteran men’s national team players. 

This trip will launch the Bermuda’s preparations for the November 2013 NARCA tournaments.

Daily Programing: 

Tuesday June 25

Beyond Rugby Programming

Friday June 28

XL Group, Serevi® Youth Camp

Wednesday June 26

XL Group, School Visits

Beyond Rugby Programming

      XL Group, Serevi® Coaching Course          

Saturday June 29

XL Group, Serevi® Youth Combine

         XL Group, Serevi® National Team Camp       

Thursday June 27

XL Group, Serevi® Youth Camp

XL Group, National Team Camp

Sunday June 30

XL Group, Serevi® National Team Camp 


Visit Two:         September 13th through September 15th

Daily Programing:

Friday September 13th

  Beyond Rugby Programming     

Coaching Course


Saturday September 14th 

Youth Combine

       XL Group, Serevi® National Team Camp        

Sunday September 15th 

XL Group, Serevi® Youth Camp

 XL Group, Serevi® National Team Camp


Visit Three:         October 31st through November 3rd 

Daily Programing:

Thursday October 31st 

Media/Sponsor Visits

Beyond Rugby Programming

         XL Group, Serevi® Coaching Course                

Saturday November 2nd 

Youth Combine

      XL Group, Serevi® National Team Camp       

Friday November 1st 

XL Group, Serevi® Youth Camp

XL Group, Serevi® National Team Camp

Sunday November 3rd 

XL Group, Serevi® Youth Camp

XL Group, Serevi® National Team Camp



                             Rugby Kings - International Programming

                      Ben Gollings                       Santiago Gomez Cora                Waisale Serevi

Serevi Rugby Kings

Formerly fierce rivals on the pitch, the three are now friends and business partners here at Serevi Rugby® devoted to growing the game that has taken them to such tremendous heights.

How does the Rugby Kings program work?

• We work in advance with the host union to understand needs and construct an appropriate plan of attack. We know rugby, but we do not presume to know a given nation’s pathway or high performance programme. We operate within our host’s existing structure on needs they identify.

• We fly an elite team of coaches, including at least one of Wais/Ben/Santi, to the host nation for a period of 7 to 10 days.

• While on the ground, our team works on field and in classroom with youth coaches, promising youth players and if desired the National Teams. In Bermuda, for instance, we run a robust 7s Coaching Course; we run a progression based Training Camp focused on core rugby skills for youth athletes ages 1218; and we provide high performance coaching to the national team, complete with sessions on nutrition, sports psychology and strength/conditioning/recovery.

• We leave behind our observations and suggestions for next steps.

How is Rugby Kings financed?

This programming is financed differently in each location. 

  • Corporate sponsorship. We are extremely grateful for and proud of the corporate backing of XL Insurance in Bermuda; HSBC in Hong Kong; and Callison Pacific Pine in Fiji. In each location, we worked with the host union to define an appropriate partner and worked to achieve mutual benefit. 
  • Host Union Budget. Often, this is our point of entry. The host union covers costs in Year 1 and we use time on the ground to identify and secure corporate sponsorship. 
  • Fund Raising. Our first year in Bermuda, Waisale Serevi spoke at a dinner auction organized by the Bermuda Rugby Football Union. The rugby and sporting communities turned out en masse and raised an enormous amount of money which more than offset the cost of our first visit to the island.

How do I get Rugby Kings in my area?

To enquire about a Rugby Kings visit, please contact Serevi Rugby Chief Operating Officer Eric Sanderson at


Where do I get one of those great tshirts? 

waisale serevi rugby kings tshirt





Case Study - Bermuda Rugby 

The primary segments are as follows: 

7s Coaching Course: designed to address the pent-up demand for quality 7s coaching curriculum. In the absence of solid coaching (input), one can only expect sub-optimal results (output). We give coaches good, solid drills and the rugby vocabulary to go with them.

Youth Training Camp:  progression-based curriculum focused on core rugby skills for youth ages 12-18. We target 200 athletes, with players segmented by age & ability.

National Team Programming:  We work with national team(s) and national team-aspirant athletes and focus on consistent execution of core rugby skills under increasing levels of game-like pressure. Sessions are designed to mimic national team camps.